SEO – Search engine optimization involves understanding how search engines work. Search Engines use programmed algorithms that dictate their behavior. When people execute a search using a search engine by typing in search keywords, algorithms are invoked...
Pay-per-click (PPC) is an Internet advertising model used to drive traffic to websites. In the PPC model, advertisers run ads on a platform such as Google Ads or Microsoft Advertising (formerly Bing Ads) and the advertiser pays the advertising platform when the ad is...
Email Marketing is a method of marketing products or services using messaging usually targeted at a specific group of people, using email. Email marketing is an effective, valuable and inexpensive way for businesses (small, medium and Large) to reach large audiences...
Social Media Marketing (SMM) is the use of social media platforms and social media networks to promote products and services. Typically, social media marketing platforms have their own data analytics tools that allow marketers to track the progress of their efforts....
Website Content and Blog Writing: This is a service offered by an individual, a company or an organization for a fee who specializes in providing relevant content for websites. In most cases, a website has a target audience and requires relevant content to attract...
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