Social Media Marketing (SMM) is the use of social media platforms and social media networks to promote products and services. Typically, social media marketing platforms have their own data analytics tools that allow marketers to track the progress of their efforts. Other terms used when referring to social media marketing are e-marketing and digital marketing.
Social networking platforms allow individuals, companies and organizations to interact and engage with existing customers and reach prospective customers by promoting their products, services, vision and differentiators. When companies and organizations use social networking platform channels, consumers can interact with them directly. This allows for more personal interaction than traditional methods of outbound marketing and advertising. Social networking platforms allow for the building of virtual communities and this allows consumers to express their needs, wants, concerns and values, online. This personal interaction can provide a feeling of loyalty between the consumer and company or organization.
Social media has changed the way that we interact with each other. Social networks can be leveraged and used as a great tool for avoiding costly market research. Businesses of all sizes(small, medium & large) can use the intelligence collected by social networking platforms to target potential consumers thus saving time by avoiding doing their own market research.
Social media platforms allow marketers to leverage a broad range of tactics and strategies to promote content and encourage consumers to engage. Many users allow social networks to collect detailed information such as; geographical, demographic, and personal information, which enables marketers to tailor their messages to what is most likely to resonate with users.
Companies and organization make use of social media platforms to reach much wider audiences than through the use of traditional advertising channels such as print, TV, & radio. And, social media platforms allow them to do so typically at a fraction of the cost.
Some of the more popular social networking platforms are: Facebook, Twitter, Instagram, YouTube, LinkedIn, and Whatsapp. There are other marketing platforms that we may address in a future article.
Social Media Marketing Specialists are experts at leveraging social media platforms for planning, implementing and monitoring the social media strategy for businesses and organizations in order to increase brand awareness, improve marketing efforts and increase sales.
We can help!
Our SMM expertise has been developed for over 20 years of continuous operation. We provide one of the most comprehensive SMM programs available in the industry. Our refined SMM solutions are effective and affordable. We provide SMM solutions and services that accommodate individuals and companies of all sizes.
Our SMM experts specialize in managing SMM advertising campaigns. Here are some of the deliverables provided by our SMM Management services:
- Platforms Supported:
- Social Media Post Management: This campaign service will post weekly to the most effective social media platforms with posts that are crafted to engage your target audience.
- Summary of Deliverables:
- SOCIAL MEDIA ACCOUNT CREATION
- SEO REINFORCEMENT
- POST CREATION
- ORIGINAL CONTENT
- CREATIVE CONSULTING | DIRECTION
- Summary of Deliverables:
- Social Media Paid Ads Management: This campaign service will post ads to the most effective social media platforms with ads that are tailored to reach your target audience.
- Summary of Deliverables:
- SOCIAL MEDIA ACCOUNT CREATION
- CREATIVE CREATION
- TARGETING
- MONTHLY REPORTING
- CAMPAIGN MAINTENANCE/OPTIMIZATION
- CAMPAIGN TRANSPARENCY
- VIDEO OPTION
- Summary of Deliverables:
Our campaigns are customized to meet/exceed the specific requirements of you or your business.
To find out more about our SMM – Social Media Marketing Services or to get our SMM pricing or for answers to any questions, please click the Contact Us button below.
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