Pay-per-click (PPC) is an Internet advertising model used to drive traffic to websites. In the PPC model, advertisers run ads on a platform such as Google Ads or Microsoft Advertising (formerly Bing Ads) and the advertiser pays the advertising platform when the ad is clicked.

In the search engine PPC model, advertisers typically bid on keyword phrases relevant to their target market and pay when ads are clicked. The ads are can be text ads or shopping ads that are comprised of both images and text.

Search engines are the most popular way that people look for products and services. Search engine PPC offers a great opportunity for advertisers to reach their target audience. Search engine PPC covers a number of different ad platforms. The most common of these being Google Ads and Microsoft Advertising (formerly Bing Ads). The advertiser will set the maximum bid (cost you are willing to pay for each click) and your ad goes into an auction with other advertisers who are bidding on the same keywords.

Two of the most popular PPC platforms are Google Ads and Microsoft Advertising (formerly Bing Ads).

Google Ads: Google Ads (formerly known as Google AdWords) is an ad platform that allows you to run search and shopping ads on Google, video ads on YouTube, Gmail ads, and display ads on the Google Display Network (GDN). Google Ads is the most popular PPC platform. It was recently reported that in the US, Google’s Ad market share is over 80%.

Microsoft Advertising:  Microsoft Advertising (formerly Bing Ads), is similar to Google Ads and you can run ads on Bing, Yahoo and AOL. Running Ads on Microsoft Advertising is similar to Google Ads from an administrative standpoint. . It was recently reported that in the US, Microsoft’s Ad(Bing and Yahoo) market share is over 10%. Although Microsoft Advertising has a lower volume than Google Ads, it is often cited as providing a better ROI(Return on Investment).

Other Ad Networks: There are other PPC networks such as: Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, Amazon Ads, BuySellAds, Bidvertiser, AdBlade, AdRecover, RevContent, AdRoll, Advertise.com, etc. We will cover some of these in a little more detail in another article focused on Social Media Marketing.

We can help!

Our PPC expertise has been developed for over 20 years of continuous operation.  We provide one of the most comprehensive PPC programs available in the industry. Our refined PPC solutions are effective and affordable. We provide PPC solutions and services that accommodate individuals and companies of all sizes.

Our PPC experts specialize in managing PPC advertising campaigns. Here are some of the deliverables provided by our PPC Management services.

• INITIAL ACCOUNT CREATION
• CONVERSION TRACKING CODE INSTALLATION
• NEGATIVE KEYWORD LIST ANALYSIS | CREATION
• ONGOING KEYWORD DISCOVERY
• KEYWORD BID OPTIMIZATION
• SEARCH AD OPTIMIZATION
• AD DISPLAY TIME OPTIMIZATION
• DEVICE BID OPTIMIZATION
• GEOTARGETING BID OPTIMIZATION
• MONTHLY REPORTING
• CAMPAIGN TRANSPARENCE

Our campaigns are customized to meet/exceed the specific requirements of you or your business.

To find out more about our PPC – Pay Per Click Services or to get our PPC pricing or for answers to any questions, please click the Contact Us button below.