Search Engine Optimization Services

Although social media, pay to advertise, and other online platforms can generate traffic to websites, the majority of online traffic clicks are produced by organic search clicks.

Organic search results can appear more credible, cover more ground, and receive more clicks than paid advertisements. For example, all US browser-based searches on Google.com resulted in less than 5% advertisement clicks.

The results of a study by SparkToro showed that on average, Google’s organic results attract more than ten times the number of clicks than paid advertising results. That means you get a higher volume of traffic to your website without worrying about spending on ads.

If set up correctly, SEO is also one of the only online marketing channels that can continue to pay dividends over time. Once content is optimized correctly, and it ranks for your keywords, your traffic can continue to grow over time. Compare this to online advertising that needs continuous funding to produce traffic to your site.

SEO – Search Engine Optimization with help deliver better information about your site to search engines so that your content can be properly indexed and displayed within search results.

SEO can be challenging

Search Engine Optimization can be a good investment if you’re willing to put in the time and effort but it does have its challenges.

SEO takes time, especially for a new business. Sometimes it can take months for your site to rank favorably if you’re using highly competitive keywords. With Pay-Per-Click you see results as soon as your ad campaigns go live, as long as you can beat out other bidders.

It is an ongoing process that requires continued effort.  With SEO there may be ongoing improvements and optimization tweaks to be applied to content, link building, and technical adjustments based on your periodic technical SEO audits. You may never achieve a perfect score. But you can still rank favorably without a perfect score.

Search Engine Optimization can be time-consuming and a bit overwhelming at times.  Google makes hundreds of changes to its algorithm every year. You’ll need to keep up with any Google algorithm updates to stay competitive. Although, there are some tools available that can help with this.

QUICK SUMMARY

Benefits: 

• Once SEO is implemented correctly, organic clicks are free
• Achieving organic search results through SEO can be one of the most cost-effective ways of improving your site’s visibility
• If implemented correctly, your SERP rankings should remain fairly consistent
• You should see sustained results once you’ve achieved favorable SERP rankings
• You can create targeted content and associated keywords to reach your target audiences without paying for clicks
• The results of a study by SparkToro showed that on average, Google’s organic results attract more than ten times the number of clicks than paid results.

Challenges: 

• * Search Engine Optimization can be time-consuming and a bit overwhelming at times.  Especially with periodic Google algorithm changes.
• * To achieve the success desired you need to invest in SEO. Your market can be competitive.
• * SEO takes time, especially for a new business. Sometimes it can take months for your site to rank favorably if you’re using highly competitive keywords
• * SEO is an ongoing process that requires continued effort. Ongoing improvements and optimization tweaks may be required based on results from periodic technical SEO audits.

* Note: These challenges can be mitigated and in many cases overcome using SEO Services experts to implement your SEO strategy.

CONCLUSION

Search Engine Optimization can be a great investment if you’re willing to put in the time, effort and engage the proper expertise.

To help create a successful SEO campaign we will start by understanding your business goals. We will take the time to discuss these with you. Your goals may be achieving a top SERP ranking position or increasing organic traffic or improving organic clicks, etc. We will work with you to create a roadmap to success. 

1. Benchmark Your Current SEO Performance

We will begin by benchmarking your current performance. Establishing a baseline is critical to measuring ongoing success. 

2. Analyze Your Competitors

We’ll analyze your competitors’ SEO strategies to identify where you can compete. Then we’ll generate Keyword Gap Report to help identify keywords that your competitors are ranking highly for and those you are not ranking for.

3. Define Goals

We will work with you to set achievable goals based on timing, the competitiveness of keywords, and targets.  

4. Define Keywords and Foundation Pages

We’ll work with you to define keywords and establishing the targets for your foundation pages. 

5. Define Long-Tail Keywords and Define Subtopic Content

We’ll work with you to define subtopics and supporting pieces of content to add depth to a topic and add support around your foundation pages.

6. Current Content Audit

We’ll examine your existing content to identify pieces that can be improved or that can fit into your topic strategy.

7. Build Out Content

Once we’ve identified your foundation pages and subtopic content strategy, we’ll begin building out the content. 

8. Optimize On-page

While building the content, we’ll begin optimizing tags, links, etc.

9. Technical SEO Audit & Fix

Along the way, we’ll run a Technical Site Audit and identify any site or content technical issues that need to be addressed.

10. Off-page SEO

We’ll do a backlinks audit of your site to show the current status of your links and we’ll propose a strategy based on the results.

11. Analyze and Refine

We will continue to analyze and refine your SEO campaign to identify opportunities for growth.